Mi Rewards - Legals & Compliance
Prepared in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) | Effective date:
21st of September 2026 | Version 1.0
1. The Responsible Party
For the purposes of POPIA, the “Responsible Party” for personal information collected through Mi Rewards is:
Mimarkits (Pty) Ltd (Registration No. 2019/531416/07)
Unit 14 Quarry Park, 5A Quarry Road, Hilton, 3245, KwaZulu-Natal, South Africa
2. Scope of This Policy
This Privacy Policy explains how we collect, use, share, retain and protect the personal information of Mi Rewards Customers (“you”, “your”) in connection with registration for, and use of, the Mi Rewards programme, including at Participating Partners such as Mi Liquors, Mi Liquors Express and approved Mi Rewards e-commerce partners.
3. Personal Information We Collect
When Customers register for Mi Rewards via the QR code / WhatsApp Business sign-up funnel, we collect:
● First name and last name
● Cell phone number
● Store of registration
● Sign-up date
When Customers use Mi Rewards, we additionally collect transactional and redemption information, including your Mi Rewards customer number, the store/partner at which a redemption occurred, the date and value of the transaction, and the reward applied.
4. How We Collect Your Information
Customer information is collected directly from you when you complete the WhatsApp Business sign-up funnel after scanning a Mi Rewards QR code. Please note that WhatsApp is a third-party messaging platform operated by Meta Platforms, Inc., and your use of WhatsApp to register is also subject to WhatsApp’s own privacy policy and terms of service.
5. Purpose of Processing
Mimarkits will process your personal information to:
● Create and administer your Mi Rewards account;
● Verify your identity and eligibility (including age verification, given the alcohol-related nature of the Programme);
● Identify you at the point of redemption via your card barcode or mobile number;
● Calculate and apply applicable rewards at participating tills;
● Maintain records for reporting, reconciliation, and audit purposes across Participating Partners;
● Communicate with you about your account, rewards, or changes to the Programme; and
● Detect, investigate and prevent fraud or misuse of the Programme.
6. Lawful Basis for Processing
Mimarkits process’ your personal information on the basis of your consent, given when you register for Mi
Rewards, and, where applicable, because processing is necessary to perform our obligations to you as a Mi Rewards member.
7. Sharing of Your Information
To operate Mi Rewards across all Participating Partners, your registration and redemption information (name, Mi Rewards customer number/mobile number, and transaction data) is shared with, and accessible to, participating Mi Rewards stores and partners, including Mi Liquors, Mi Liquors Express and approved e-commerce partners, so that your account can be recognised and your rewards redeemed at any of them.
We do not sell your personal information to third parties. We may share limited information with service providers who process data on our behalf (for example, WhatsApp/Meta as the platform used for registration, and any IT or point-of-sale service providers), under agreements requiring them to protect your information in accordance with POPIA.
8. Cross-Border Transfer of Information
Because registration takes place via WhatsApp, operated by Meta Platforms, Inc., some of your personal information may be processed on servers located outside South Africa. Where this occurs, we take reasonable steps to ensure the recipient is subject to a law, binding corporate rules, or an agreement that provides an adequate level of protection substantially similar to POPIA.
9. Retention of Information
Mimarkits retains your personal information for as long as your Mi Rewards account remains active, and thereafter for as long as necessary to comply with legal, accounting, tax, or liquor-licensing record keeping obligations, or to resolve disputes, after which it will be securely deleted or de-identified.
10. Security Safeguards
Mimarkits implements reasonable technical and organisational measures to protect Customers personal information against loss, unauthorised access, interference, modification or disclosure, consistent with our obligations under Section 19 of POPIA. If we become aware of a security compromise that has affected your personal information, we will notify you and the Information Regulator as required by law.
11. Your Rights as a Data Subject
Under POPIA, you have the right to:
● Be notified that your personal information is being collected;
● Access the personal information we hold about you;
● Request correction or deletion of inaccurate, irrelevant, excessive, out of date, incomplete or unlawfully obtained personal information;
● Object to the processing of your personal information, including for direct marketing purposes;
● Withdraw your consent at any time, including by closing your Mi Rewards account; and
● Lodge a complaint with the Information Regulator (see below).
To exercise any of these rights, please contact us using the details in Section 14 below.
12. Direct Marketing
We will only send you direct marketing communications relating to Mi Rewards if you have consented to receive them, or as otherwise permitted under Section 69 of POPIA. You may opt out of marketing communications at any time.
13. Children’s Information
Mi Rewards is not intended for, and may not be used by, persons under the age of 18. We do not knowingly collect personal information from minors.14. Contact Us / Information Officer Requests, queries or complaints regarding this Privacy Policy or your personal information should be directed to the Information Officer of MiMarkits (Pty) Ltd, Unit 14 Quarry Park, 5A Quarry Road, Hilton, 3245, KwaZulu-Natal, South Africa – Charles Macdonald, charles@mimarkits.com
15. Complaints to the Information Regulator
If you are not satisfied with our response, you have the right to lodge a complaint with South Africa’s
Information Regulator:
● Website: inforegulator.org.za
● Complaints portal: submitted via the Information Regulator’s eServices portal (POPIA Form 5)
● General enquiries: enquiries@inforegulator.org.za
● Complaints (PAIA): PAIAComplaints@inforegulator.org.za
(Please verify current contact details on the Information Regulator’s website before publishing, as these are subject to change.)
16. Changes to This Policy
Mimarkits may update this Privacy Policy from time to time. The updated version will be made available to Mi Rewards Customers, and continued use of the Programme after such changes constitutes acceptance of the updated policy.
To be confirmed by every applicant / Customer at the point of registration
By registering for Mi Rewards, operated by Mimarkits (Pty) Ltd (Registration No. 2019/531416/07), I confirm and declare the following:
1. Age
I am 18 (eighteen) years of age or older. I understand that Mi Rewards relates to the purchase of alcoholic
beverages, and that South African law, including the National Liquor Act 59 of 2003 and applicable provincial
liquor legislation, prohibits the sale of alcohol to persons under the age of 18.
2. Accuracy of Information
The information I have provided during registration — my first name, last name, cell phone number, store of registration, and sign-up date — is true, complete and accurate. I understand that Mimarkits and its Participating Partners may verify this information and may request proof of age or identity at any time.
3. Personal, Non-Transferable Account
This Mi Rewards account and any associated Mi Rewards card, barcode, or customer number is issued to me personally and may only be used by me. I understand that Mi Rewards may not be redeemed by any other person on my behalf, and that I am responsible for the security of my card and registered mobile number.
4. Compliance with Liquor Laws
I will not use, or attempt to use, Mi Rewards to acquire alcohol for, or supply alcohol to, any person under the age of 18. I understand that Mimarkits and its Participating Partners reserve the right to refuse a transaction, redemption, or registration where age or identity cannot be verified to their satisfaction.
5. Consent
I have read and accept the Mi Rewards Terms and Conditions and Privacy Policy, and I consent to the collection, use and sharing of my personal information as described in the Privacy Policy, including sharing across Mi Rewards Participating Partners including Mi Liquors, Mi Liquors Express and approved e-commerce partners for the purpose of operating the Programme.
Effective date: 21st of September 2026 | Version 1.0
1. Introduction and Acceptance
The Mi Rewards programme (“Mi Rewards” or “the Programme”) is owned and operated by MiMarkits (Pty) Ltd (Registration No. 2019/531416/07), of Unit 14 Quarry Park, 5A Quarry Road, Hilton, 3245, KwaZulu-Natal, South Africa (“MiMarkits”, “we”, “us” or “our”). Mimarkits is a National Buying Group incorporating it’s Consumer or Wholesale facing Brands, Mi Liquors and Liquor Lighthouse (“Members” or “Stores” or “Outlets”). By signing up to Mi Rewards, you (“Customer” or “you”) agree to be bound by these Terms and Conditions, our Privacy Policy, and our Eligibility Declaration. If you do not agree to these terms, please do not register for or use Mi Rewards.
2. Registration
Registration for Mi Rewards is completed by scanning a Mi Rewards QR code in-store, which directs you to a WhatsApp Business sign-up funnel. To register, you must provide the following mandatory information:
● First name
● Last name
● Cell phone number
● Store of registration
● Sign-up date
By submitting this information you confirm that it is true, current and accurate, and you accept the declarations set out in the Mi Rewards Eligibility Declaration.
3. Eligibility
Mi Rewards involves the redemption of rewards on the purchase of alcoholic beverages. Accordingly, to register and to redeem any Mi Rewards benefit, you must:
● Be 18 years of age or older, in accordance with the National Liquor Act 59 of 2003 and applicable provincial liquor legislation in South Africa;
● Register and redeem Mi Rewards for your own personal use only; and
● Provide accurate registration information.
MiMarkits and its participating stores reserve the right to request proof of age and identity at any time, and to refuse registration, redemption, or the sale of alcohol where age or identity cannot be satisfactorily verified.
4. Participating Members, Stores and Partners
Mi Rewards may be redeemed at any valid, participating Mi Rewards store or partner, which may include (without limitation):
● Mi Liquors or Mi Liquors Express
● Other approved Mi Rewards e-commerce partners (each a “Participating Partner”). The list of Participating Partners may change from time to time at MiMarkits’ discretion, without prior notice, and not all rewards, promotions or benefits will necessarily be available at every Participating Partner.
5. Your Mi Rewards Card and Account Number
On registration, Customers will be issued a Mi Rewards card bearing a unique barcode, which corresponds to your Mi Rewards customer number. Your account is identified and accessed using either:
● The barcode on your assigned Mi Rewards card (your Mi Rewards customer number); or
● The mobile number used at registration.
Customers are responsible for keeping their card and registered mobile number secure. Mi Rewards accounts, cards and customer numbers are personal to the Member and may not be sold, transferred, shared or used by any other person. If your card is lost or stolen, or your registered mobile number changes, please notify your registration store or MiMarkits as soon as possible.
6. Redemption
To redeem a Mi Rewards benefit, you must present your Mi Rewards barcode/card or provide your registered mobile number at the till point of a Participating Partner. Redemption is available only to the Member who registered the account, and staff may request identification to confirm this and to confirm that you are 18 years or older.
Rewards are calculated and applied at the point of sale, before the transaction is finalised. A reward cannot be applied retrospectively to a completed transaction.
7. Responsible Alcohol Sale
Mi Rewards operates strictly within South African liquor licensing law. MiMarkits and its Participating Partners reserve the right to refuse registration, redemption, or the sale of alcohol to any person who appears to be under the age of 18, who cannot produce valid proof of age on request, or who otherwise does not meet the requirements of applicable liquor legislation. Mi Rewards may not be used to facilitate the purchase of alcohol for, or on behalf of, a person under the age of 18.
8. Changes to the Programme
MiMarkits may, at its sole discretion and without prior notice, amend these Terms and Conditions, change or discontinue any reward, benefit or promotion, add or remove Participating Partners, or suspend or terminate the Programme in whole or in part. Continued use of Mi Rewards after any such change constitutes acceptance of the amended terms.
9. Suspension and Termination of Membership
MiMarkits may suspend or terminate a Customer’s account at any time, including where there is reasonable suspicion of fraud, misuse, abuse of the Programme, provision of false information, or a breach of these Terms and Conditions. A Customer may request closure of their account at any time by contacting MiMarkits using the details below.
10. Limitation of Liability
Mi Rewards is provided as a customer loyalty benefit and is offered “as is”. To the maximum extent permitted by law, MiMarkits and its Participating Partners shall not be liable for any indirect, incidental or consequential loss arising from a Member’s use of, or inability to use, Mi Rewards, including system downtime, connectivity failure, or errors in reward calculation, save where such liability cannot lawfully be excluded under the Consumer Protection Act 68 of 2008.
11. Governing Law
These Terms and Conditions are governed by the laws of the Republic of South Africa, and any dispute arising from them will be subject to the jurisdiction of the South African courts.
12. Contact Us
For questions about Mi Rewards or these Terms and Conditions, please contact MiMarkits (Pty) Ltd at Unit 14 Quarry Park, 5A Quarry Road, Hilton, 3245, KwaZulu-Natal, South Africa, or via your registration store.
